About us
We Are Inside
Our guiding philosophy
At Spirit Hotels&Apartments, we are part of the journeys of those who choose us. We are inside the time our guests decide to share with us, and that is a huge reponsibility we proudly assume.
That’s why we put people first and take care of those who create Spirit Hotels&Apartments: our team, suppliers, solidarity partners and owners who trust the Spirit brand. Only then can we look after the people who choose us, our guests.
Together, we turn every moment into a unique memory. Because at Spirit, we believe that what matters is not what we offer, but how we do it: from inside, from our hearts.
WE ARE INSIDE.
We are Insiders
At Spirit, our WE ARE INSIDE philosophy revolves around the people, that’s how INSIDERS are born. To be a INSIDER means to be part of Spirit Hotels&Apartments community: we are those who work with hotels, apartments and at corporate level, with the clients who choose us, the suppliers who accompany us, the solidarity partners who share our values and owners who trust us.
INSIDERS understand that taking care of every detail and each person is key to turning our time together into unique moments and memories.
We care about those who make Spirit Hotels&Apartments possible so they can take care of our guests, our owners and, above all, every story that is born in our hotels. We are all INSIDERS, and together we make Spirit.
Meet our INSIDERS
Purpose
We are a chain of hotels and apartments with a innovative working methodology: We Are Inside, whose aim is to look after people so that they, in turn, take care of other people: our guests.
Vision
Our vision is to put people first, by daily implementing new forms of innovation and care, to become a leader in the field.
Values
We live aligned with our values:
Freedom
We believe in work environment that inspires hope and vitality, rejecting any form on alienation.
Ideas
We assess the creativity and talent of our INSIDERS, specially young people, so that they can unleash their potential without restriction.
Together
We foster a collaborative and relational workplace culture, based on responsibility and mutual respect.
Care
We are committed to closeness and solidarity, providing tools and opportunities to employees, customers and the community.
History
Spirit Hotels & Apartments was founded over 35 years ago in Burgos as a family business with the dream of creating something more than just accommodation. With hard work and dedication, our first project, Hotel Ciudad de Burgos, was the beginning of an adventure that led us to expand with the opening of Hotel Gran Bilbao in 2009.
In 2015, we started a new chapter with a new people-focused management model. WE ARE INSIDE is a philosophy that puts people at the centre of every experience, working from within, from the heart, to create unique memories for our customers.
At the same time as the pandemic hit, we decided to offer our know-how and experience to other accommodation who were looking to improve their results or turn their business around. This is how Spirit Hospitality Global Business was born, a new concept in hospitality consulting with an innovative working methodology based on our WE ARE INSIDE philosophy.
Over time, we expanded our horizons by opening apartments in Bilbao and Valladolid, embracing new ways of travelling. In 2024 we took on the management of third-party hotels, such as Hotel Benalmádena Beach, setting a new milestone in our history as hotel and apartment managers, as well as owners.
Spirit Hotels&Apartments was launched in 2025, a brand that captures our essences, our passion for people and our unique way of turning every stay into a meaningful experience. Spirit continues to bring the same enthusiasm and desire in everything it undertakes, with a very clear methodology and values, always ensuring “being inside”.
2025 marks another milestone along the way: our international growth, with the acquisition and management of a hotel in Monte Real, Portugal, the Spirit Fonte Real.
Turn your accomodation into Spirit
We boost your hotel’s success: more profitability, better results. At Spirit Hospitality Global Business, we manage your hotel or apartment with strategy, innovation and human approach to maximise results and make every stay a memorable experience.
We also have our own working methodology, WE ARE INSIDE, provide consulting and interim management services for your accommodation to help you improve your results, reputation and profitability.
